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What is a Long Tail Keyword? Keywords are the foundation of search engine optimization (SEO) and pay-per-click (PPC) campaigns. Used in digital marketing, affiliate marketing, Google Ads, and many other areas, keywords often determine page rankings on search engine results pages (SERP) and the success rate of PPC campaigns.
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Long tail keywords are search terms with relatively low search volume. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. Even though few people search for individual long tail queries, when you add them together, long tails actually make up a large chunk of all Google searches.
Finding Long Tail Keywords. Any good SEO strategy will incorporate, if not focus on, long tail keywords. Traditionally, finding long tail keywords was a time-consuming process. And if you didn’t have keyword research expertise, you’d have to hire an expert. This could mean paying a digital marketing expert for several hours of their time.
Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce SEO. As paid placements for higher volume, short tail keywords have become more competitive over the years, it has become vital to get strategic around lower volume, long tail keywords that can drive incremental ROI for your business.
Long-Tail Keyword Strategy Disadvantages. At first glance, using long-tail keywords seems like a solid strategy, but it doesn’t really lead to long-term success. As I mentioned before, long-tail keywords can be tough to use naturally in a post, making your content feel stilted and insincere.
Long Tail Keywords. Examples of long tail keywords include: “summer women’s athletic apparel,” “super Blu Ray HD DVD combo player,” or “white diamond engagement ring.” Long tail keywords are obviously a lot more specific than short tail keywords; as a marketer this actually can work very much in your favor. But there are pros and cons to both types of keywords.
Long Tail Keywords Help Connect You with the Most Qualified, Ready Buyers Looking for Your Exact Offerings. Long Tail Keywords are at the long tail end of a visualized curve distribution for keyword search volume. Long-Tails are not (as many misunderstand) attached to word count.
It’s also a best practice to use three or four LSI keywords related to the long tail keyword within your content and to create links on other pages within your site that point to each new content page. With generic search terms ever-more-competitive and less apt for driving targeted traffic, it’s wise to pursue a diversified strategy that ...
As we add and change keywords around, we find different searches with different results. If we target enough of these long-tail keywords with a review of Arkham VR and listings of other PSVR games, we can become the PSVR experts.. From there, we can expand to become experts in everything related to VR.